Sunday, 7 November 2010

The art of film title design throughout cinema history

After skim-reading this webpage there were some things that really stood out to me that i will make some note on here, as it holds a lot of information i'm also going to leave the link which is http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/ to look back at whenever i need to.

When watching a film, that first opening scene will set the expectations for the movie, therefore this is probably one of the most important things that a director/writer should take into consideration when constructing the script. Its the time in the film when we get to see the bond of the graphic designer and the film-maker, which if its good then it will stick in our heads forever.

The colour of the font, the shape of the letters and the moment they hit our screens really can make a huge impact of to what else is going to follow and how much we might enjoy it. Its sort of the moment when we have the real connection with the director and that there giving us the message for the genre before the actors even said the first line.


''Throughout the history of cinema, film titles has evolved with the film industry, as well as with social trends and fashion movements. But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film.
Granted, in recent years the business of film titling has been terribly strained by the control of producers over commissions and their persistence in demanding speculative work as the price of admission. Creatively speaking, though, as filmmaking consolidates into the most powerful international cultural phenomenon of the 21st century, ingenuity in titling is a certainty. As designers have always known, the opening moments can make a deeply satisfying contribution to any film.''

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